Sunday, November 22, 2009

How Do You Define Video?


Last week when I was meeting with a bride at my studio I asked her if she was thinking of hiring a videographer. She immediately cringed, looked at me as if I had two heads and although she politely said "I don't think so", she might as well have asked me if I needed to be locked up in a mental institution for even suggesting the idea!

When you think of a hiring a videographer for your wedding, what do you think of? Lots of my clients tend to tremble when I ask them if they are looking at the option of video, mostly because I think there's a preconceived notion about some obnoxious guy with a tripod fumbling around at their wedding and having to watch an agonizingly long movie at the end of it. The early days of video were primitive at best with poor image quality, bad lighting, even worse audio and lots of camera shake. When you actually sat down to watch the "highlights" of the big day, it was almost painful and not something you would even think of doing for at least another decade.

Today things have changed and now instead of videography, there is cinematography and fusion. Wedding cinematography can be easily distinguished by it's fresh approach to film making and is captured and edited with the same drama of a film and has a certain mood that traditional video lacks. This can also be united with still photography creating a "fusion" which, unlike the montage of the 80's, is a sophisticated marriage of still and moving imagery.

I may have mentioned this name before but Jeff Brouillet is a master at the craft of film making and just happens to love to shoot weddings. I absolutely adore working with him and although this post is meant to provide what I feel is some much needed education about today's world of wedding video, it's also to give a big shout out to Jeff. We recently met up with our 10.10.10 couple at Old Sturbridge Village to shoot their engagement session. The fusion film below is a perfect condensed demonstration of the art of cinematography and an example of how Jeff has a way of drawing you in to the couple and their story like no one else can do.



I love to hear your thoughts! What did you think of this post?

1 comments:

Ned Jackson said...

Great job Melissa - very slick!

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